Zili app shut down: Why Xiaomi is killing off its TikTok rival

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Xiaomi's India business unit has been struggling in recent years, with the company shutting down one of its apps, Zili. The app, which is popular for its short videos, has reportedly seen a decline in downloads in recent months and is set to close its operations on March 13. The company has confirmed that all user data will be deleted from Zili's servers after the mentioned date.

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