Pallavi Singh VP Super Plastronics: We plan on introducing washing machines with unique features at never heard of price points"

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White-Westinghouse, an American home appliance brand, has gained 1-2% market share in India's semi-automatic and fully automatic washing machine segment. Super Plastronics Pvt Ltd (SPPL) has been the company's brand licensee since 2012, and aims to increase the market share to more than 3% over the next two years. SPPL hopes to differentiate itself from existing competitors by introducing washing machines with unique features at affordable prices, addressing the challenges and preferences of the Indian market. SPPL sells its products online as well as offline, and is prioritizing brand awareness and trust-building among Indian consumers.

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